GET IT RIGHT THE FIRST TIME
Services Offered:
- Fractional CMO
- Marketing Team Management
- Audit & Strategy
BIO
Dean Marcarelli
Bio – 2024
Astute and decisive Chief Marketing Officer, with decades of experience building and leading marketing organizations that have delivered exceptional revenue performance for a variety of companies in many industries. Adept at defining, standardizing, and implementing business processes to maximize competitive advantage, organizational stability, financial growth, and profitability.
Skilled in structuring specific business initiatives and leading unified teams to attain organizational goals in alignment with strategic, fiscal, market, customer, and quality criteria.
Broad-based expertise includes sales and marketing strategy, demand generation, business development, employee recruitment, turnarounds, leadership, change management, business process improvement and P&L management.
Dedicated to building effective relationships and providing support to stakeholders and senior executive teams. Specific experience includes e-commerce, digital marketing, social media, customer acquisition, media relations, media negotiation, direct response marketing, offline media strategy, and brand management.
Empower your business with tailored marketing solutions designed to accelerate growth and maximize your brand’s potential. As a seasoned marketing consultant and CMO, can deliver comprehensive sales and marketing strategies as well as direct support to drive results. Fractional CMO-level expertise helps in building and managing dynamic marketing teams, or strategic guidance to navigate today’s ever changing demand generation landscape, a Fractional CMO can ensure sustainable growth.
Fractional CMO
Services
Access to C – level marketing leadership without the commitment of a full-time hire. From crafting high-impact marketing strategies to overseeing implementation and optimization, will provide the strategic vision and tactical execution needed to achieve your business objectives.
Marketing Team Development and Management
Building a top-performing marketing team is essential for sustained success. If needed can work closely with businesses to recruit, onboard, and cultivate talented professionals both permanent and outsourced who align with your company culture and revenue goals. Defining roles and responsibilities to foster collaboration and innovation will ensure your team is equipped to deliver exceptional results.
Strategic Marketing Consulting
Leverage my expertise and network of marketing tools and resources to develop data-driven marketing strategies tailored to your specific business needs and target audience. Whether you are launching a new product, expanding into new markets, or seeking to enhance brand visibility, my experience will offer actionable insights and recommendations to drive profitable growth.
YOU'RE IN GOOD COMPANY
Why Hire an Experienced CMO Like Me?
Proven History
A wealth of experience across industries, many examples of success driving revenue growth, increasing market share, and elevating brand perception.
Collaborative Approach
A strong believer in the power of collaboration and working closely with clients to understand specific business objectives, challenges, and opportunities, ensuring alignment with all stakeholders every step of the way.
Customized Solutions
Recognizing that every business is unique, will develop customized strategies and solutions tailored to your specific business goals, budget, and timeline.
Committed to Excellence
Dedicated to delivering excellence in everything we do together, from strategic planning and execution to ongoing optimization and performance tracking.
PROVEN RESULTS
Rebranded a SAAS home monitoring platform, developed and executed an integrated marketing strategy resulting in a 70% increase in MRR YOY.
Responsible for developing a $100M omnichannel sales and marketing strategy for a consumer electronics product.
Launched and directed global direct-to-consumer and retail marketing strategy for a home medical device in North America, the United Kingdom, Germany, and France, resulting in 100% sales growth YoY.
Directed the complete spectrum of marketing operations for a privately-owned home furnishings company with 3.8K franchise and retail locations and producing $10B in annual revenue.